AL art directed, co-designed and executed a fresh visual identity for natural supplements and cosmetics brand Swisscare. The rebranding consisted of producing both printed material such as company brochures, stationaries, shopping bags, institutional flags and large canvases, and digital tools, including a new e-commerce website and social media campaigns. Inspired by the company's strong relationship with nature and the botanical ingredients in the products with the four seasons, the visual identity embodies a highly customized language that changes according to the different times of the year and adapts to the different assets part of the creative strategy.

Find out more at Swisscare.

Swisscare – Stationery package with botanical summer variation

Swisscare – Shoppers series with botanical spring and summer variations

Swisscare – Brochure spread with botanical variations

Swisscare – Website desktop design with homepage layout

Swisscare – Website mobile devices design with product page layout and newsletter