Swisscare

2017—2018 Art Direction, Wellbeing, Sustainability

AL art directed, co-designed and executed a fresh visual identity for natural supplements and cosmetics brand Swisscare. The rebranding consisted of producing both printed material such as company brochures, stationaries, shopping bags, institutional flags and large canvases, and digital tools, including a new e-commerce website and social media campaigns. Inspired by the company's strong relationship with nature and the botanical ingredients in the products with the four seasons, the visual identity embodies a highly customized language that changes according to the different times of the year and adapts to the different assets part of the creative strategy.

Find out more at Swisscare.

stationery branding with flower graphicsSwisscare – Stationery package with botanical summer variation

Shoppers series with botanical spring and summer variationsSwisscare – Shoppers series with botanical spring and summer variations

Brochure spread with botanical variationsSwisscare – Brochure spread with botanical variations

Website desktop design with homepage layoutSwisscare – Website desktop design with homepage layout

Website mobile devices design with product page layout and newsletterSwisscare – Website mobile devices design with product page layout and newsletter